Like drugs or sugar, indoor tanning in tanning beds can be addicting to the tan seeker who is never brown enough. Studies have been conducted which purport that one can actually get psychologically addicted to tanning. After all, home tanning beds can be used any time of the day. Nothing like a little tanning after sunset. Here are some conclusions from one study:

“Numerous studies have shown that increased knowledge of the dangers of overexposure to UV light often fails to change tanning behavior and attitudes, especially among high-risk age groups such as adolescents and young adults.”

“We also know from previous experiments that UV light causes endorphin release, similar to the euphoric sensation associated with intense exercise commonly referred to as ‘runner’s high’ or other pleasure-seeking behavior. Our study set out to find whether certain individuals, particularly those who classify themselves as frequent tanners, exhibit addictive behaviors toward tanning.”

Strangely, in many cases, a family history of skin cancer or even previous removal of skin cancers did not prevent the tanners from continuing their tanorexic behavior. Similarly, I have found that those who think that brown skin is a desirable aesthetic, claiming that they look healthier and thinner, are the first to complain about aging skin. There comes a time when tanned skin no longer has a glow, surrendering instead to a crepe-like leathery appearance. If you think it won’t happen to you……just wait!