I am so glad I raised two boys! I honestly don’t know what I’d do if I had to deal with little girls and the attention surrounding their breasts at such a young age. I remember getting my first bra. It was a big deal for me. I no longer had to steal my sister’s discarded training bras from the back of her top drawer. Does anyone out there remember “training bras”?? I’d sure like to know what they are training for nowadays. American Eagle’s Aerie is now marketing push-up bras to 15-year-olds in order to boost their self esteem by feeling pretty. The “Double Whoa” adds two cup sizes to the wearer. I have trouble with this on two fronts. First is the obvious. Must girls be taught at such a young age that they are not enough just the way they are? This has serious ramifications as they grow into adulthood. Secondly, doubling the appearance of breast size is teaching deception, in order to look “sexy”?? At age 15 how important is looking sexy, really? American Eagle’s marketing strategy may be a little less damaging than Abercrombie Kids when they marketed padded push up bikinis to 8-year-olds. They were “pushed” to take the little prepubescent bras off the market when they received scathingly negative press.

I digress, but speaking of Abercrombie and Fitch, they are doing some reverse advertising these days. It seems that they are paying Jersey Shore’s “The Situation” NOT to wear their brand since he doesn’t exactly fit the image they are marketing to.

Whoa…….is me.